Wash & Go Sulfate-Free Shampoo | Gentle Shampoo for Natural, Curly & Afro-Textured Hair

Cleanse, hydrate, and prepare your hair for effortless styling with the Design Perfection Wash & Go Sulfate-Free Shampoo. Expertly formulated for natural, curly, coily, kinky, relaxed, and chemically treated African hair, this moisturizing shampoo gently removes dirt, excess oil, sweat, and product build-up without stripping away the hair's natural moisture.

Powered by Aloe Vera, Panthenol (Pro-Vitamin B5), Glycerin, Jojoba Oil, Vitamin E, and gentle sulfate-free cleansers, this nourishing formula helps maintain the hair's natural moisture balance while leaving it clean, soft, hydrated, and easy to manage. Whether you wear your hair in a wash-and-go, twist-out, braid-out, or protective style, this shampoo creates the perfect foundation for healthy, moisturized hair.

Key Benefits

• Gently cleanses without stripping the hair's natural moisture
• Removes dirt, excess oil, sweat, and product build-up
• Helps maintain healthy moisture levels
• Leaves hair feeling clean, soft, and hydrated
• Helps reduce dryness after washing
• Improves softness and manageability
• Prepares hair for leave-in treatments and styling
• Suitable for natural, curly, coily, kinky, relaxed, and chemically treated African hair
  
• Proudly formulated and manufactured in Kenya for African hair

How to Use

Apply a generous amount to thoroughly wet hair and gently massage into the scalp until a rich lather forms. Work through the lengths of your hair before rinsing thoroughly. Repeat if necessary.

Pro Tip: Follow with the Design Perfection Wash & Go Deep Treatment and Wash & Go Leave-In Treatment to replenish moisture, improve manageability, and make styling easier.

Hero Ingredients

• Aloe Vera – Helps replenish moisture, soothe the scalp, and leave hair feeling soft and refreshed.
• Panthenol (Pro-Vitamin B5) – Helps strengthen the hair fibre, improve moisture retention, and enhance softness and shine.
• Glycerin – A powerful humectant that attracts and retains moisture, helping keep hair hydrated and manageable.
• Jojoba Oil – Nourishes the hair while helping maintain the scalp's natural moisture balance.
• Vitamin E – Helps protect and nourish the hair while promoting healthy-looking shine.
• Cocamidopropyl Betaine – Produces a rich, creamy lather while helping maintain moisture during cleansing.

Functional Ingredients

• Caprylyl Glycol – Helps condition the hair while supporting product preservation.
• Carboxymethyl Cellulose – Improves product texture for smooth and even application.
• Cocamide DEA – Boosts lather and enhances cleansing performance.
• Citric Acid – Helps maintain the shampoo's optimal pH to support healthy-looking hair.
• Sodium Chloride – Helps stabilize the formula and achieve the desired viscosity.

Ideal For

• Natural African hair
• Curly, coily kinky hair
  
• Chemically treated/ Relaxed hair
• Wash-and-go hairstyles
• Twist-outs and braid-outs
• Protective styles
• Braids, locs, and wigs
• Hair prone to dryness
• Frequent cleansing without stripping moisture

Full Ingredients 

Aqua (Deionised Water), Sodium Chloride, Caprylyl Glycol, Cocamide DEA, Carboxymethyl Cellulose, Sodium Hydroxyethyl Cocoyl Isethionate, Glycerin, Cocamidopropyl Betaine, Aloe Barbadensis Leaf Extract, Panthenol (Pro-Vitamin B5), Tocopheryl Acetate (Vitamin E), Simmondsia Chinensis (Jojoba) Seed Oil, Citric Acid, Fragrance, Preservative.

Free From

• Sulfates (SLS & SLES)
• Parabens
• Artificial Colourants
• Harsh Salt Systems
• Harsh Fragrances